How to Increase Engagement on Your Team’s Facebook Page
Nowadays, having a presence on social media is an essential requirement for any company, sporting teams included. With Twitter, Facebook, and Instagram to Instagram and Snapchat, Many sports teams successfully engage with their fans on multiple social media platforms.
Suppose you have an existing presence on social media and are on the right path. However, just opening an account on social media and honing your own horn isn’t enough. Sometimes, it does worse harm than good.
It would help establish connections with your get more Facebook likes uk to benefit your social media efforts. It is essential to interact with them regularly by answering their questions and messages, regardless of the type of social network you choose.
This also involves using your imagination and understanding the things your customers like to build the most personal connection.
Although the above is a fantastic way of engaging on nearly every social media platform, certain platforms, such as Facebook, are difficult to connect with your followers.
It’s not a secret that Facebook is known to change its algorithm frequently, which makes it more difficult to ensure that your content will be noticed. But, there are ways to keep your fans engaged and boost the visibility of your posts.
In today’s post, we’ll provide eight suggestions to increase engagement on your Facebook page.
Use the Power of Live Video
Video is a rage in the trend in marketing today. Videos are simple to consume and can make your customers feel at a higher emotional level than just images. It is possible to use them in various ways, such as video sharing before or after the game, having your players be in the video to welcome supporters, or even to announce major occasions.
The Denver Broncos used Facebook Live to announce that Peyton Manning was retiring from the NFL. The post was shared with over 40,000 shares and more than 25,000 responses.
Let Your Fans Take Over For a Day
A few popular tips you will receive regarding social media is to be aware of your customers and understand their needs. How better to know your target audience than to let them be the mainstays of your social media page for a day and share their insights and messages with the wider community?
You can run contests on your Facebook page several days before and ask your friends to submit examples of content or suggestions. The winner is given the right to assume control of your page on Facebook for the duration you set. Once that time is up, you’ll be able to delete their admin rights and then repeat the process with another fan.
New Jersey Devils took the advice seriously. They established Mission Control – a digital communications center to enhance branding and management on Facebook, Twitter, and other media platforms. Their followers run the accounts, and they’re raking in the dough.
Organize a Scavenger Hunt
Did you have a great time winning a game? You could use the items from the game as objects that must be found. Sprinkle them all over your town and provide clues about their location via your page on Facebook.
St.Louis Cardinals did that and launched a scavenger hunt following their historic World Series win. They collaborated with Louisville Slugger, a company Louisville Slugger and hid 45 World Series commemorative bats at various places and then published clues to the hunt on get more Facebook followers uk. The fans loved it, and it was an excellent way to get them more engaged and to make their fans feel special.
Feature a Fan
Another method to make your followers feel valued is to include them on your website. This lets your other followers know that you truly take them seriously and not just boost your followers.
Another area in which it is where the St. Louis Cardinals win by highlighting their fans regularly through their official Facebook account. They allow their followers to recommend someone to be featured by providing a short story and an image that explains why they think the person should be selected.